KNOW US

THE TEAM PRINCIPLES

WHO WE ARE

Originally founded over a decade ago as a 3D visualization studio for the retail sector, The Western Studio has evolved into a hybrid practice working across branded environments, immersive content, and campaign-driven design, delivering high-end visual outcomes for global clients.

We approach campaign design, event design, and 3D visualization as one unified language — a way to shape brand ideas into compelling visual experiences with clarity, strategy, and emotional impact. Each project is developed with a strong focus on spatial storytelling, art direction, and detail refinement.

Design is treated as a language — one that speaks through space, image, and atmosphere. Independence allows the studio to work with focus and intention. Without fixed formulas, each project is developed through an adaptive process that favors clarity, critical thinking, and visual integrity.

WHO WE ARE

We are not just great 3D modelers, we are passionate designers, all of us. That means your projects will be handled by designers through the whole pipeline.

We believe thoughtful design and purposeful production are the most important tenets in creating value for people, and this shared belief system is what we look for when working with clients and collaborators, and by committing to quality, no matter the quantity, as our number one tenet, we remain agile and work at the speed of innovation today.

TWS was formed as a 3D visualization studio focused only on the retail market, nowadays, more than a decade later of fun and hard work, we’ve become a solid team of creative designers who are passionate about continually pushing the boundaries of the design process and exploring new techniques, across a variety of mediums, through interdisciplinary design, that will make your projects look alive with extraordinary detail.

WHAT WE OFFER

DESIGN

We design visual campaigns, brand activations, and events that feel clear, bold, and true to each brand’s story.
We shape spaces with strong narrative logic — retail, commercial, or wherever a brand needs to come alive.
We create visual direction that ties everything together: layouts, storytelling, and identity.
We help global brands adapt their look and feel to specific locations and contexts.
We art-direct catalogs, launches, and spaces so they make a strong visual statement.

VISUALIZATION

We build 3D images that show not just what something looks like — but how it feels in space.
We create stills, 360° renders, and animated visuals — some spin, some move, some simply breathe.
We animate products, scenes, and spatial flows for retail, web, or big-screen presentation.
We craft immersive content that invites people into the brand — AR, VR, or full-scale digital setups.
We polish and post-produce everything to make it ready for print, digital, or wherever it needs to shine.

WHAT WE OFFER

3D Modeling for static renders as well as dynamic (static image with video embedded) and 360° spherical renders for immersive experiences.
Long and short animations of locations, products, and characters, as well as interactive 180° turntables for touchscreens, and web.
Incredible immersive scenarios for retail, medicine, and architecture VR experiences, and amazing 3D models for enhanced AR experiences.
Technical drawings for Industrial Design and Architecture, ready to be sent to mass production and constructors.
Postproduction services for image and video materials, done in-house by our incredible postproduction artists.
Translation services for marketing purposes.

HOW WE WORK

Design and 3D visualization are not separate tasks delegated across roles or departments. They’re part of a single, unified process — carried out by the same person, who adjusts form and idea simultaneously. The one who defines the spatial narrative is also the one shaping its form in real time, refining structure, lighting, and composition as the design evolves. This allows every element to be conceived in direct relation to the whole — understanding how it coexists within the space, how it interacts with the atmosphere, and how each part reinforces the overall visual identity.
This also makes the process more agile and focused. Changes in material, layout, or tone are explored and refined immediately, always with a full understanding of their impact on the design and its visual expression.

HOW WE WORK

We create flexible teams to ideate and execute concepts designed specifically for your brand, with the possibility to be displayed across multiple mediums. Because the lines dividing physical and digital experience no longer exist.

We strive to develop new ways of connecting people in a way that feels natural, that’s why each client will be granted a personal assistant, who will be the link between you and our studio, instructing our art directors and heads of photography with your specific needs and requests.

After your profile has been created, and the project sketched, it’s time for our solid team of industrial designers, interior designers, and architects – depending on the project – to create the stunning and eye-catching images, animations, and interactive content we are so proud of, all within schedule and at AAA quality!.